Unless an organisation has a clear sense of purpose which makes clear how it is going to serve and contribute to the market and it has the capability to deliver this, it will be rudderless. It will find itself rushing in different directions with every change in the commercial wind, at best going round in circles or at worst getting smashed by the whirlwind of change it cannot control.
 

It is this shared sense of purpose that can provide the highest levels of energy and motivation for those involved to get things done. This purpose nurtures co-operative intelligence and fosters resilience in both employees and customers to make the extra effort for its achievement when it is sufficiently inspiring.
 

Where organisations have used the Human Needs ideas to develop a clear and inspiring purpose for their business, it has proved critical in knowing the future direction in which to lead the business. Whilst working with Human Needs you will:
 

• Learn how to enrich and clarify your organisation’s purpose
• Develop the skills of aligning employees and customers to a unifying purpose
• Learn how to convert your organisations purpose into concrete performances that customers are willing to pay for and employees find meaningful to deliver